.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise brand name has onboarded Indian cricketer KL Rahul as a brand emissary as well as an entrepreneur in the business, it shared with ETRetail.Without disclosing the exact amount of risk the cricketer has actually taken, the provider claimed it is a substantial and strategic investment.This partnership targets to make use of KL's huge attraction, specifically among youth and fitness aficionados, to expand Boldfit's dip low compertition markets as well as demographics across India.Sharing regarding the company's development plannings, Pallav Bihani, owner and CEO of the company mentioned, "Our team are going all-in on increasing our activewear as well as shoes types, which are actually readied to redefine the physical fitness market. These sections are our potential growth engines." Currently, health and fitness and also doing yoga extras steer most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand achieved a profits of Rs 73 crore. Along with important efforts and this alliance, the company intends to connect with a profits of Rs 500 crore through FY26. Established in 2018, it presently serves over 1 crore customers every year and aims to broaden this grasp to 5 crore using this alliance. Likewise, it is actually enriching its own supply establishment infrastructure to make sure fast distribution and regular item availability.Looking ahead, the D2C startup anticipates a spurt in online traffic, social networks engagement, as well as much higher purchases across our front runner groups.
Posted On Aug 1, 2024 at 10:46 PM IST.
Sign up with the neighborhood of 2M+ business experts.Register for our email list to get newest insights & study.
Download And Install ETRetail App.Get Realtime updates.Spare your favorite write-ups.
Scan to download and install App.